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THE DAY AN AUTHOR MATURED

Updated: Sep 27, 2022

A book launch is an event of great significance for any author. Every single time, like a new mother, it puts the author in a cauldron of assorted emotions. It is the day her baby gets baptised and blessed by people far and near. It is also the day when the author typically gets anxious about the future of her baby; how it would survive in a dog-eat-dog world; if it will flourish or perish; and how much sunshine it will receive in a shady, shadowy world.


In the previous years, I have invariably been on tenterhooks on the eve of a book launch, biting my nails down to bleeding cuticles which hurt for several days thereafter, wishing and wondering how my book will be received, if it will sell and if at least this time around, it will earn at least a few modest hundreds. The last point, I have now given up for the most part. It’s a given. Money is not something that authors can make from their writing, unless they have the right influences and NASA level launch-pads.


I have dropped expectations of making profits, but then again, one never knows when I might luck out and things will turn around, and I’ll get a windfall. Hence, I now relegate money to the end of the list of my rewards - neither waiting for it, nor negating it. Just stoic about it. Que sera sera.


Of late, Septembers have been a month of hectic activities for me, with a book being launched in each of the past five years. This birthday month too had a book pinned to the calendar. With a re-launch of my debut novel, 𝗦𝗮𝗻𝗱𝘀𝘁𝗼𝗿𝗺𝘀, 𝗦𝘂𝗺𝗺𝗲𝗿 𝗥𝗮𝗶𝗻𝘀 scheduled for the 25th, this should have typically been a period of heightened apprehension. Invites to be sent and shared, technical nitty-gritty to be sorted out, marketing plans to be drawn out, the book itself to be put under glaring spotlight – there is a lot that goes behind the screen during the time. The mind is usually on an overdrive.


But for some reason, this time, it was all markedly different. There was no concern about how the book would do in its second run, no qualms if people didn’t turn up in huge numbers at the event, no urge to indulge in aggressive marketing that would coax people to click on the ‘buy’ button.


All that I wanted was to go out there and enjoy myself. I wanted to spread my wings as far as they could go, and just glide, mindless of where they would take me. I just wanted to feel the elements under my wings as I drifted, catch the whiff of distant mountains in the desert wind, feel the monsoon moisture on my plumes, listen to the stories of the nomads and night creatures, and just feel the joy of my existence as a story-teller. Everything else would happen as they are destined to.


The author you all met yesterday at the launch was doing just that while she spoke about mundane things and profound realities. She was merely sharing her finite knowledge and her inexhaustible love, like mountain peaks roll out their mist in the slopes and valleys; naturally, without angst, to all those who were listening to her.


In the end, as I pulled off the earphones, logged out of Zoom and whisked my glasses off, I felt pleasantly free, a lightness of Being pervading all over me. It was as if I had landed after a flight of many unimpeded laps in the summer sky. There was no self-created pressure, no ill-conceived notions of success, no aggression that behoves an author whose book has just been released into the Universe. For the first time, in all these years of my writing, I felt as if I had matured. I had grown from being an author hankering after success to a creator of intangible experiences.

‘What’s your magic?’ someone asked soon after. ‘The magic is in the Universe. I just allow it to pass through me. I am only a willing conduit,’ I said.


As for 𝗦𝗮𝗻𝗱𝘀𝘁𝗼𝗿𝗺𝘀, 𝗦𝘂𝗺𝗺𝗲𝗿 𝗥𝗮𝗶𝗻𝘀, I know it will find its deserving destiny. People will read it, not because I urge them to, but because they will be compelled by their own impulses. Somewhere in their heart, they will feel that it might be worth their while to read it, just as it has been rewarding to read the small stuff that I write through the year.

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Welcome to my Website

I am a Dubai-based author and children's writing coach, with over two decades of experience in storytelling, journalism, and creative mentorship.

My work delves into the intricacies of human emotions, relationships, and the quiet moments that shape our lives. Through my writing, I aim to illuminate the profound beauty in everyday experiences.

I am known for my poignant weekly columns in Khaleej Times, Dubai, The Daily Pioneer, India and books like After the RainThat Pain in the Womb, Sandstorms, Summer Rains, and A Hundred Sips.

As a children's writing coach and motivational speaker, I empower young minds to unlock their potential. My diverse qualifications and passion for writing and mentoring drive my mission to inspire and transform lives through the written word.

I have written seven books across different genres.

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The Writer

....Stories are not pieces of fiction.

They are the quintessence of human lives and their raw emotions....

My unique writing style has won me a devoted following. The stories I write resonate deeply with readers, capturing the characters' emotions and evoking strong sentiments. As a columnist, I have written hundreds of insightful articles, earning me a new identity as a writer who touches lives with words. My stories, shared on my blog and WhatsApp broadcast group Filter Coffee with Asha are known for their emotional depth and relatability.

My debut novel, Sandstorms, Summer Rains, was among the earliest fictional explorations of the Indian diaspora in the Gulf and has recently been featured in a PhD thesis on Gulf Indian writing. 

Coaching Philosophy 

...Writers are not born.

They are created by the power of human thought...

As a children’s and young-adult writing coach of nearly 25 years, I believe that writers are nurtured, not born. I help students and aspiring authors overcome mental blocks, discover their voice, and bring their stories to life. In 2020, I founded i Bloom Hub, empowering young minds through storytelling, and in 2023, I was honored with the Best Children’s Coach award by Indian Women in Dubai.

Youth 
Motivational Speaker

...Life, to me, is being aware of and embracing each moment there is... 

Publications / Works

Reader Testimonials 

I have read almost all the creative works of Asha Iyer. A variety of spread served in a lucid language, with ease of expression makes

her works a very relatable read. There is always a very subtle balance of emotion, reality, practicality and values. A rare balance indeed. I always eagerly wait for her next.

Maitryee Gopalakrishnan

Educationist

Asha Iyer Kumar's writing is dynamic. It has a rare combination of myriad colours and complexities.  There is a natural brilliance to her craft and her understanding of human emotions is impeccable. The characters in her story are true to life, and her stories carry an inherent ability to linger on, much after they end.  

Varunika Rajput

Author & Blogger

Asha Iyer's spontaneity of thoughts and words are manifest in the kaleidoscopic range of topics she covered in the last

two decades in opinion columns. The

soulful narrative she has developed

over the years is so honest it pulls

at the reader's heartstrings.​

Suresh Pattali

Executive Editor, Khaleej Times​

 

I have inspired audiences at institutions such as Oakridge International School (Bangalore), New Indian Model School (Dubai), GEMS Modern Academy (Dubai), and Nirmala College for Women (Coimbatore), encouraging them to embrace their narratives and find purpose through writing.

​​

Books:

  • Sand Storms, Summer Rains (2009) — Novel on the Indian diaspora in the Gulf.

  • Life is an Emoji (2020) — A compilations of Op-Ed columns published in Khaleej Times

  • After the Rain (2019) — Short Stories

  • That Pain in the Womb (2022) — Short Stories

  • A Hundred Sips (2024) — Essays exploring life’s quiet revelations

  • Hymns from the Heart (2015) — Reflective prose and poetry

  • Scratched: A journey through loss, love, and healing (forthcoming memoir)​

Columns & Articles:

  • Weekly columns for Khaleej Times (15 years) & features for their magazines till date

  • Opinion and reflective essays for The Daily Pioneer

​​

Coaching / i Bloom Hub​

i Bloom Hub:
Founded in 2020, i Bloom Hub nurtures creativity and self-expression in young writers. We focus on helping students, teens, and aspiring authors overcome mental blocks and develop confidence through storytelling.

Our unique methods have inspired many children and adults to embrace writing and discover their potential.

Since 2010, I have been offering online coaching, long before the pandemic. 

Asha's stories are like Alibaba's treasure

trove, turning readers into literary explorers

who compulsively dive into her offerings.

Her writings traverse a vast ocean of

human emotions and characters, often

leaving readers eagerly awaiting the next

episode. Having followed her work for a

while, I am continually amazed by her

insights into human behavior. More power

to her keyboard.

 

Vijendra Trighatia

Traveller, Writer & Photographer

Asha's stories and writings bring everyday characters to life, revealing intricate and curious stories. Her vivid portrayal of diverse places and cultures makes readers feel deeply connected. Asha's understanding of human emotions and psyche shines in her works like Sandstorms, Summer Rains and Life is an Emoji, where she blends her life philosophy with humour and elegance.

Anita Nair

IT Professional

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©2024 by Asha Iyer 

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