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Workshops and Mentoring 

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From 'I don't get ideas' to

'I can write anything'

Children often fear writing because they believe it's a talent they don't possess. This myth must be debunked. A writing coach’s first task is to instill confidence in children, making them believe they can write. Writing begins with ideas, so it's crucial to stimulate their thinking.

Asha’s coaching focuses on drawing out these dormant ideas through rigorous exercises. Her 3- and 5-day workshops unlock young minds, often leading to regular tuition and long-term mentorship. These programs are informal, fun, and confidence-building, aimed at fostering a child's literary interest and capabilities.

Currently, workshops and classes are held online. For queries, please reach out.

Endorsed by students

Toshita Sudhakar
Dubai

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Lakshmisree Raju
Muscat

"My learning experience with Asha ma’am has helped me gain a better understanding of the English language and its intricacies. The unique nature of her classes encourages students to learn through introspection and analysis. She taught me all the concepts with great clarity, which enabled me to take on any writing or language-related task with gusto, helping me achieve my objectives throughout high school and college. Learning with Asha ma’am will be a transformative experience, helping you overcome your language limitations and setting you free to express your thoughts."

Vyshnav S Nair

The University of Hongkong

"I am an engineering graduate and I have been under a lot of teachers but so far, Asha ma'am is the  only one who, I feel, put the most effort and passion into the job. She piqued my interest in writing and public speaking, and her positivity and encouragement always brightened my days.

She owns the credit of every word I write. Apart from the betterment of my English language, she also played a major role in making me a well-rounded human being."

Ashish Vinesh

Vellore Inst. of Tech

Tamilnadu 

"Asha ma’am’s classes are always a joy to attend. Unlike the usual classes which set a course limited to the textbooks, her classes take learning to a practical level, due to which we are able to apply this knowledge more effectively. She pays keen interest to every student, which makes learning more enjoyable. Under her, learning is no longer a monotonous routine, but a path to discovery. She focuses on the subtle details of grammar, which helped me to overcome the fear of attending exams. I was also able to improve my vocabulary and creative writing skills to a great extend under her mentorship. Moreover, she is a wonderful mentor who is very approachable. It was a pleasure and a privilege to learn under her."

Akhil G K (2 Semester)

 NIT, Kozhikode

"Ma’am, it’s been a year since I joined your class and already I am able to see a lot of change and improvement in me. I have also learnt how to think. It has become a lot easier for me to get ideas. After attending your classes, I have got interested in reading and I have started reading a lot of books. So, I am also able to learn new words and phrases to use in my writing. You have taught me how to write and I have started liking it. I love the way you teach with a little fun involved in it. Thank you so much for teaching me and making me a different and a better person."

Lakshmisree Raju

Gr 8, Indian School Ghubra

Muscat

"I have improved a lot in writing as well as grammar. In writing I have been able to expand more on my thoughts and vocabulary. I have learnt to sit and think and work more. I have also learned to use literary devices in my writing.

In grammar, I have started writing answers by understanding the concept. Earlier, I used to learn it by heart. I am able to understand the lessons with more clarity when you explain. the teachers in our school don’t explain with full clarity because they think we already know it. Thank you ma'am!"

Pavitra Nair

Gr 8, Indian School Ghubra

Muscat

Welcome to my Website

I am a Dubai-based author and children's writing coach, with over two decades of experience in storytelling, journalism, and creative mentorship.

My work delves into the intricacies of human emotions, relationships, and the quiet moments that shape our lives. Through my writing, I aim to illuminate the profound beauty in everyday experiences.

I am known for my poignant weekly columns in Khaleej Times, Dubai, The Daily Pioneer, India and books like After the RainThat Pain in the Womb, Sandstorms, Summer Rains, and A Hundred Sips.

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As a children's writing coach and motivational speaker, I empower young minds to unlock their potential. My diverse qualifications and passion for writing and mentoring drive my mission to inspire and transform lives through the written word.

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I have written seven books across different genres.

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The Writer

....Stories are not pieces of fiction.

They are the quintessence of human lives and their raw emotions....

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My unique writing style has won me a devoted following. The stories I write resonate deeply with readers, capturing the characters' emotions and evoking strong sentiments. As a columnist, I have written hundreds of insightful articles, earning me a new identity as a writer who touches lives with words. My stories, shared on my blog and WhatsApp broadcast group Filter Coffee with Asha are known for their emotional depth and relatability.

My debut novel, Sandstorms, Summer Rains, was among the earliest fictional explorations of the Indian diaspora in the Gulf and has recently been featured in a PhD thesis on Gulf Indian writing. 

Coaching Philosophy 

...Writers are not born.

They are created by the power of human thought...

As a children’s and young-adult writing coach of nearly 25 years, I believe that writers are nurtured, not born. I help students and aspiring authors overcome mental blocks, discover their voice, and bring their stories to life. In 2020, I founded i Bloom Hub, empowering young minds through storytelling, and in 2023, I was honored with the Best Children’s Coach award by Indian Women in Dubai.

Youth 
Motivational Speaker

...Life, to me, is being aware of and embracing each moment there is... 

Publications / Works

Reader Testimonials 

I have read almost all the creative works of Asha Iyer. A variety of spread served in a lucid language, with ease of expression makes

her works a very relatable read. There is always a very subtle balance of emotion, reality, practicality and values. A rare balance indeed. I always eagerly wait for her next.

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Maitryee Gopalakrishnan

Educationist

Asha Iyer Kumar's writing is dynamic. It has a rare combination of myriad colours and complexities.  There is a natural brilliance to her craft and her understanding of human emotions is impeccable. The characters in her story are true to life, and her stories carry an inherent ability to linger on, much after they end.  â€‹

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Varunika Rajput

Author & Blogger

Asha Iyer's spontaneity of thoughts and words are manifest in the kaleidoscopic range of topics she covered in the last

two decades in opinion columns. The

soulful narrative she has developed

over the years is so honest it pulls

at the reader's heartstrings.​

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Suresh Pattali

Executive Editor, Khaleej Times​

 

I have inspired audiences at institutions such as Oakridge International School (Bangalore), New Indian Model School (Dubai), GEMS Modern Academy (Dubai), and Nirmala College for Women (Coimbatore), encouraging them to embrace their narratives and find purpose through writing.

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Books:

  • Sand Storms, Summer Rains (2009) — Novel on the Indian diaspora in the Gulf.

  • Life is an Emoji (2020) — A compilations of Op-Ed columns published in Khaleej Times

  • After the Rain (2019) — Short Stories

  • That Pain in the Womb (2022) — Short Stories

  • A Hundred Sips (2024) — Essays exploring life’s quiet revelations

  • Hymns from the Heart (2015) — Reflective prose and poetry

  • Scratched: A journey through loss, love, and healing (forthcoming memoir)​

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Columns & Articles:

  • Weekly columns for Khaleej Times (15 years) & features for their magazines till date

  • Opinion and reflective essays for The Daily Pioneer

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Coaching / i Bloom Hub​

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i Bloom Hub:
Founded in 2020, i Bloom Hub nurtures creativity and self-expression in young writers. We focus on helping students, teens, and aspiring authors overcome mental blocks and develop confidence through storytelling.

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Our unique methods have inspired many children and adults to embrace writing and discover their potential.

Since 2010, I have been offering online coaching, long before the pandemic. 

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Asha's stories are like Alibaba's treasure

trove, turning readers into literary explorers

who compulsively dive into her offerings.

Her writings traverse a vast ocean of

human emotions and characters, often

leaving readers eagerly awaiting the next

episode. Having followed her work for a

while, I am continually amazed by her

insights into human behavior. More power

to her keyboard.

 

​Vijendra Trighatia

Traveller, Writer & Photographer

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Asha's stories and writings bring everyday characters to life, revealing intricate and curious stories. Her vivid portrayal of diverse places and cultures makes readers feel deeply connected. Asha's understanding of human emotions and psyche shines in her works like Sandstorms, Summer Rains and Life is an Emoji, where she blends her life philosophy with humour and elegance.

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Anita Nair

IT Professional

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Videos

©2024 by Asha Iyer 

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