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‘STRUGGLE’ IS A BEAUTIFUL WORD

‘Struggle’ is a beautiful word, as I am beginning to learn. Like love – all pervasive, touching all creations, leaving indelible marks and transforming into life lessons.


Somewhere in the history of mankind, the word gained a wretched reputation. Struggle became a close relation of failure. It became a modifier of sorts, denoting what was not achieved in tangible terms.

A struggling actress. A struggling artist. A struggling sportsman. A struggling entrepreneur. The word hung over their resume silently, constantly reminding them of the goals unattained and casting shadows on their self-worth.

Somewhere in the trajectory of life, as we clawed our way up, ‘struggle’ became a clumsy word and remained so until we notched up emphatic wins. Those who made it, came to be labelled as ‘successful’. Those who didn’t, languished forever in the wasted lands, nursing their deficiencies and lacking.

How misplaced our understanding of the word ‘struggle’ has been! That which should be merited became an index of hopelessness. That which must be applauded came to be derided. That for which one must take pride turned into a cause of embarrassment. Or worse, pity. The relentless effort it entailed was condemned, once and for all.

‘Struggle’, I now realize, is a beautiful word. A great leveller, like sorrow, and like all other abstracts that make us equal sons and daughters of God.

There is glory in struggle, for only those who have crawled will know what going forward means. Only they can say what the sand and gravel feel like. The scratches and scars are their trophies. There is an anonymous power that fuels their determined soul. There is a spirit within them that craves to be alive despite it all. This spirit knows no success or failure. It merely exists, for its own sake. Its apparent battles don’t have closures, for it knows not what gain and loss is.

As for struggle, who in this world doesn’t struggle, after all? Rich or poor, for this or that, for little or more, for success or survival – we are in it in varying measures. No one is spared from life’s free-for-all. Who then is great, who small?

There are no definite successes nor failures in life. All there is, is this trek through the peaks and valleys. The climbs and descents. This relentless struggle to go on. To be alive. All else is fiction. Fallacies of a damned mind. Ask yourself.

(Dedicated with great respect to all strugglers in the world; those thrashing about on different levels, for different needs and purposes.)

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Welcome to my Website

I am a Dubai-based author and children's writing coach, with over two decades of experience in storytelling, journalism, and creative mentorship.

My work delves into the intricacies of human emotions, relationships, and the quiet moments that shape our lives. Through my writing, I aim to illuminate the profound beauty in everyday experiences.

I am known for my poignant weekly columns in Khaleej Times, Dubai, The Daily Pioneer, India and books like After the RainThat Pain in the Womb, Sandstorms, Summer Rains, and A Hundred Sips.

As a children's writing coach and motivational speaker, I empower young minds to unlock their potential. My diverse qualifications and passion for writing and mentoring drive my mission to inspire and transform lives through the written word.

I have written seven books across different genres.

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The Writer

....Stories are not pieces of fiction.

They are the quintessence of human lives and their raw emotions....

My unique writing style has won me a devoted following. The stories I write resonate deeply with readers, capturing the characters' emotions and evoking strong sentiments. As a columnist, I have written hundreds of insightful articles, earning me a new identity as a writer who touches lives with words. My stories, shared on my blog and WhatsApp broadcast group Filter Coffee with Asha are known for their emotional depth and relatability.

My debut novel, Sandstorms, Summer Rains, was among the earliest fictional explorations of the Indian diaspora in the Gulf and has recently been featured in a PhD thesis on Gulf Indian writing. 

Coaching Philosophy 

...Writers are not born.

They are created by the power of human thought...

As a children’s and young-adult writing coach of nearly 25 years, I believe that writers are nurtured, not born. I help students and aspiring authors overcome mental blocks, discover their voice, and bring their stories to life. In 2020, I founded i Bloom Hub, empowering young minds through storytelling, and in 2023, I was honored with the Best Children’s Coach award by Indian Women in Dubai.

Youth 
Motivational Speaker

...Life, to me, is being aware of and embracing each moment there is... 

Publications / Works

Reader Testimonials 

I have read almost all the creative works of Asha Iyer. A variety of spread served in a lucid language, with ease of expression makes

her works a very relatable read. There is always a very subtle balance of emotion, reality, practicality and values. A rare balance indeed. I always eagerly wait for her next.

Maitryee Gopalakrishnan

Educationist

Asha Iyer Kumar's writing is dynamic. It has a rare combination of myriad colours and complexities.  There is a natural brilliance to her craft and her understanding of human emotions is impeccable. The characters in her story are true to life, and her stories carry an inherent ability to linger on, much after they end.  

Varunika Rajput

Author & Blogger

Asha Iyer's spontaneity of thoughts and words are manifest in the kaleidoscopic range of topics she covered in the last

two decades in opinion columns. The

soulful narrative she has developed

over the years is so honest it pulls

at the reader's heartstrings.​

Suresh Pattali

Executive Editor, Khaleej Times​

 

I have inspired audiences at institutions such as Oakridge International School (Bangalore), New Indian Model School (Dubai), GEMS Modern Academy (Dubai), and Nirmala College for Women (Coimbatore), encouraging them to embrace their narratives and find purpose through writing.

​​

Books:

  • Sand Storms, Summer Rains (2009) — Novel on the Indian diaspora in the Gulf.

  • Life is an Emoji (2020) — A compilations of Op-Ed columns published in Khaleej Times

  • After the Rain (2019) — Short Stories

  • That Pain in the Womb (2022) — Short Stories

  • A Hundred Sips (2024) — Essays exploring life’s quiet revelations

  • Hymns from the Heart (2015) — Reflective prose and poetry

  • Scratched: A journey through loss, love, and healing (forthcoming memoir)​

Columns & Articles:

  • Weekly columns for Khaleej Times (15 years) & features for their magazines till date

  • Opinion and reflective essays for The Daily Pioneer

​​

Coaching / i Bloom Hub​

i Bloom Hub:
Founded in 2020, i Bloom Hub nurtures creativity and self-expression in young writers. We focus on helping students, teens, and aspiring authors overcome mental blocks and develop confidence through storytelling.

Our unique methods have inspired many children and adults to embrace writing and discover their potential.

Since 2010, I have been offering online coaching, long before the pandemic. 

Asha's stories are like Alibaba's treasure

trove, turning readers into literary explorers

who compulsively dive into her offerings.

Her writings traverse a vast ocean of

human emotions and characters, often

leaving readers eagerly awaiting the next

episode. Having followed her work for a

while, I am continually amazed by her

insights into human behavior. More power

to her keyboard.

 

Vijendra Trighatia

Traveller, Writer & Photographer

Asha's stories and writings bring everyday characters to life, revealing intricate and curious stories. Her vivid portrayal of diverse places and cultures makes readers feel deeply connected. Asha's understanding of human emotions and psyche shines in her works like Sandstorms, Summer Rains and Life is an Emoji, where she blends her life philosophy with humour and elegance.

Anita Nair

IT Professional

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©2024 by Asha Iyer 

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