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Let us stop glorifying multi-tasking


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A hand on the wheel, a thumb on the QUERTY keys in the phone, and eyes alternating between the road and the speeding text.


Feeding a toddler on the lap, a phone sandwiched between the right cheek and ear, a skewed pair of eyes scanning the laptop screen.


Half an ear on the speaker on stage, a revisionary glance on the points to present and mind on the agenda for a client meeting the next day.


Math formulae clouding the eyes, song lyrics on You Tube filling the brain and messages from a school group yanking attention.

These are examples of a few multi-taskers, capable of hopping between assignments and connecting dissimilar mental nodes at the same time without a hassle. They juggle jobs in hand with aplomb and carry the tag of super achievers with elan. There is one problem, though, and a serious one at that.


Unbeknownst to them, the two sides of their brain’s prefrontal cortex have slipped into a pattern of disharmony, and their think tank has become muddled. What they consider a phenomenal coup of their mental power has in truth turned detrimental to their brain capacity. What they take pride inbeing able to get more done in less time has in reality become their nemesis.


Multi-taskers are often lauded, but the truth is this much-acclaimed skill has no merit except it injects a notion in them of being a notch better than others, hence more worthy of accolades. It is a myth probably instituted by new age corporates that expect their employees to extract their last dreg of energy to perform, failing which, to be ready to perish.


The downsides of multi-tasking has been in discussion for a long time now, but they have been ignored deliberately for reasons of vanity than purpose. It serves one’s reputation to be a multi-tasker in a world of equal calibers; it gives fillip to one’s self-confidence to imagine that to be able to do multiple tasks at one time reflects one’s competence, and it acts as a pick-me-up sign in a contest where speed is key. Add to these, a delusion of time-management it induces into our psyche.


None of the above is true. What is true is that multi-tasking, especially when it involves neurologically intense tasks that require cognitive effort, retards our reflexes, mixes our priorities and takes our eyes off what is important. Research says it adds burden to the brain, consumes more glucose, thereby sapping our energy and making us disoriented. Our error index goes up and the quality of work suffers. As simplistic as it might sound in words, the truth behind this ‘talent’ to juggle is a lot more damaging than we may care to think. The negative effects often remain unperceived, but they come out in the open in the long term when tasks are ridden with mistakes and the final outcome is below par.


The brain science behind it apart, arguments against multi-tasking have sound reasoning. Switching focus frequently and trying to fix attention on more than one thing demands the brain to turn off from one thing and move to the other, which takes extra time. It may not seem like much, but when gathered over a series of actions, the shifting can result in longer processing time and delays. It is like how leaving our appliances on standby can lead to higher current bills that we fail to notice.


Having said that, it is nearly impossible for people to dislodge the habit of multi-tasking when workload gets overwhelming. Students have more than a handful to accomplish in order to make the cut, employees with ballooning targets stare at back-to-back deadlines and managers have bottom lines to bolster. Given these, multi-tasking seems like the only way to manoeuver through increasing work pressure.


It is a tough call to make, but one must find a middle path where neither productivity suffers nor one’s well-being. Organising chaos will require discipline and an ability to prioritise one’s responsibilities. The first thing to do is to dethrone multi-tasking as a champion’s asset and decide that we will not put our brain in duress unless life is at stake. We have a choice to either clutter our mind with miscellany or to fix our focus on one and give each task its own deserved time, and get it done well.


At the end of the day, we have only two hands and let us give them only enough to handle. Juggling might be an exciting sport, but only those who are exceptionally adept will ace it. A majority of us have butter fingers and cannot dabble with more than one thing at a time, and we had better know it before dropping things becomes an incorrigible habit.








 
 
 

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Welcome to my Website

I am a Dubai-based author and children's writing coach, with over two decades of experience in storytelling, journalism, and creative mentorship.

My work delves into the intricacies of human emotions, relationships, and the quiet moments that shape our lives. Through my writing, I aim to illuminate the profound beauty in everyday experiences.

I am known for my poignant weekly columns in Khaleej Times, Dubai, The Daily Pioneer, India and books like After the RainThat Pain in the Womb, Sandstorms, Summer Rains, and A Hundred Sips.

As a children's writing coach and motivational speaker, I empower young minds to unlock their potential. My diverse qualifications and passion for writing and mentoring drive my mission to inspire and transform lives through the written word.

I have written seven books across different genres.

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The Writer

....Stories are not pieces of fiction.

They are the quintessence of human lives and their raw emotions....

My unique writing style has won me a devoted following. The stories I write resonate deeply with readers, capturing the characters' emotions and evoking strong sentiments. As a columnist, I have written hundreds of insightful articles, earning me a new identity as a writer who touches lives with words. My stories, shared on my blog and WhatsApp broadcast group Filter Coffee with Asha are known for their emotional depth and relatability.

My debut novel, Sandstorms, Summer Rains, was among the earliest fictional explorations of the Indian diaspora in the Gulf and has recently been featured in a PhD thesis on Gulf Indian writing. 

Coaching Philosophy 

...Writers are not born.

They are created by the power of human thought...

As a children’s and young-adult writing coach of nearly 25 years, I believe that writers are nurtured, not born. I help students and aspiring authors overcome mental blocks, discover their voice, and bring their stories to life. In 2020, I founded i Bloom Hub, empowering young minds through storytelling, and in 2023, I was honored with the Best Children’s Coach award by Indian Women in Dubai.

Youth 
Motivational Speaker

...Life, to me, is being aware of and embracing each moment there is... 

Publications / Works

Reader Testimonials 

I have read almost all the creative works of Asha Iyer. A variety of spread served in a lucid language, with ease of expression makes

her works a very relatable read. There is always a very subtle balance of emotion, reality, practicality and values. A rare balance indeed. I always eagerly wait for her next.

Maitryee Gopalakrishnan

Educationist

Asha Iyer Kumar's writing is dynamic. It has a rare combination of myriad colours and complexities.  There is a natural brilliance to her craft and her understanding of human emotions is impeccable. The characters in her story are true to life, and her stories carry an inherent ability to linger on, much after they end.  

Varunika Rajput

Author & Blogger

Asha Iyer's spontaneity of thoughts and words are manifest in the kaleidoscopic range of topics she covered in the last

two decades in opinion columns. The

soulful narrative she has developed

over the years is so honest it pulls

at the reader's heartstrings.​

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Executive Editor, Khaleej Times​

 

I have inspired audiences at institutions such as Oakridge International School (Bangalore), New Indian Model School (Dubai), GEMS Modern Academy (Dubai), and Nirmala College for Women (Coimbatore), encouraging them to embrace their narratives and find purpose through writing.

​​

Books:

  • Sand Storms, Summer Rains (2009) — Novel on the Indian diaspora in the Gulf.

  • Life is an Emoji (2020) — A compilations of Op-Ed columns published in Khaleej Times

  • After the Rain (2019) — Short Stories

  • That Pain in the Womb (2022) — Short Stories

  • A Hundred Sips (2024) — Essays exploring life’s quiet revelations

  • Hymns from the Heart (2015) — Reflective prose and poetry

  • Scratched: A journey through loss, love, and healing (forthcoming memoir)​

Columns & Articles:

  • Weekly columns for Khaleej Times (15 years) & features for their magazines till date

  • Opinion and reflective essays for The Daily Pioneer

​​

Coaching / i Bloom Hub​

i Bloom Hub:
Founded in 2020, i Bloom Hub nurtures creativity and self-expression in young writers. We focus on helping students, teens, and aspiring authors overcome mental blocks and develop confidence through storytelling.

Our unique methods have inspired many children and adults to embrace writing and discover their potential.

Since 2010, I have been offering online coaching, long before the pandemic. 

Asha's stories are like Alibaba's treasure

trove, turning readers into literary explorers

who compulsively dive into her offerings.

Her writings traverse a vast ocean of

human emotions and characters, often

leaving readers eagerly awaiting the next

episode. Having followed her work for a

while, I am continually amazed by her

insights into human behavior. More power

to her keyboard.

 

Vijendra Trighatia

Traveller, Writer & Photographer

Asha's stories and writings bring everyday characters to life, revealing intricate and curious stories. Her vivid portrayal of diverse places and cultures makes readers feel deeply connected. Asha's understanding of human emotions and psyche shines in her works like Sandstorms, Summer Rains and Life is an Emoji, where she blends her life philosophy with humour and elegance.

Anita Nair

IT Professional

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