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Welcome to my Website

I am a Dubai-based author and children's writing coach, with over two decades of experience in storytelling, journalism, and creative mentorship.

My work delves into the intricacies of human emotions, relationships, and the quiet moments that shape our lives. Through my writing, I aim to illuminate the profound beauty in everyday experiences.

I am known for my poignant weekly columns in Khaleej Times, Dubai, The Daily Pioneer, India and books like After the Rain, That Pain in the Womb, Sandstorms, Summer Rains, and A Hundred Sips.

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As a children's writing coach and motivational speaker, I empower young minds to unlock their potential. My diverse qualifications and passion for writing and mentoring drive my mission to inspire and transform lives through the written word.

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I have written eight books across different genres.

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The Writer

....Stories are not pieces of fiction.

They are the quintessence of human lives and their raw emotions....

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My unique reflective writing style has won me a devoted following. The stories I write resonate deeply with readers, capturing the characters' emotions and evoking strong sentiments. As a columnist, I have written hundreds of insightful articles, earning me a new identity as a writer who touches lives with words. My stories, shared on my blog and WhatsApp broadcast group Filter Coffee with Asha are known for their emotional depth and relatability.

My debut novel, Sandstorms, Summer Rains, was among the earliest fictional explorations of the Indian diaspora in the Gulf and has recently been featured in a PhD thesis on Gulf Indian writing. 

Coaching Philosophy 

...Writers are not born.

They are created by the power of human thought...

As a children’s and young-adult writing coach of nearly 25 years, I believe that writers are nurtured, not born. I help students and aspiring authors overcome mental blocks, discover their voice, and bring their stories to life. In 2020, I founded i Bloom Hub, empowering young minds through storytelling, and in 2023, I was honored with the Best Children’s Coach award by Indian Women in Dubai.

Youth 
Motivational Speaker

...Life, to me, is being aware of and embracing each moment there is... 

Publications / Works

Reader Testimonials 

I have read almost all the creative works of Asha Iyer. A variety of spread served in a lucid language, with ease of expression makes

her works a very relatable read. There is always a very subtle balance of emotion, reality, practicality and values. A rare balance indeed. I always eagerly wait for her next.

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Maitryee Gopalakrishnan

Educationist

Asha Iyer Kumar's writing is dynamic. It has a rare combination of myriad colours and complexities.  There is a natural brilliance to her craft and her understanding of human emotions is impeccable. The characters in her story are true to life, and her stories carry an inherent ability to linger on, much after they end.  ​

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Varunika Rajput

Author & Blogger

Asha Iyer's spontaneity of thoughts and words are manifest in the kaleidoscopic range of topics she covered in the last

two decades in opinion columns. The

soulful narrative she has developed

over the years is so honest it pulls

at the reader's heartstrings.​

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Suresh Pattali

Executive Editor, Khaleej Times​

 

I have inspired audiences at institutions such as Oakridge International School (Bangalore), New Indian Model School (Dubai), GEMS Modern Academy (Dubai), and Nirmala College for Women (Coimbatore), Al Salam School, Dubai encouraging them to embrace their narratives and find purpose through writing.

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Books:

  • Sandstorms, Summer Rains (2009) — Novel on the Indian diaspora in the Gulf.

  • Hymns from the Heart (2015) — Reflective prose and poetry

  • Life is an Emoji (2020) — A compilations of Op-Ed columns published in Khaleej Times

  • After the Rain (2019) — Short Stories

  • That Pain in the Womb (2022) — Short Stories

  • A Hundred Sips (2024) — Essays exploring life’s quiet revelations

  • Scratched (2025) — Memoir

  • The Longing Room (2025) — Poems

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Columns & Articles:

  • Weekly columns for Khaleej Times (15 years) & features for their magazines till date

  • Opinion and reflective essays for The Daily Pioneer

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Coaching / i Bloom Hub​

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i Bloom Hub:
Founded in 2020, i Bloom Hub nurtures creativity and self-expression in young writers. We focus on helping students, teens, and aspiring authors overcome mental blocks and develop confidence through storytelling.

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Our unique methods have inspired many children and adults to embrace writing and discover their potential.

Since 2010, I have been offering online coaching, long before the pandemic. 

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Asha's stories are like Alibaba's treasure

trove, turning readers into literary explorers

who compulsively dive into her offerings.

Her writings traverse a vast ocean of

human emotions and characters, often

leaving readers eagerly awaiting the next

episode. Having followed her work for a

while, I am continually amazed by her

insights into human behavior. More power

to her keyboard.

 

​Vijendra Trighatia

Traveller, Writer & Photographer

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Asha's stories and writings bring everyday characters to life, revealing intricate and curious stories. Her vivid portrayal of diverse places and cultures makes readers feel deeply connected. Asha's understanding of human emotions and psyche shines in her works like Sandstorms, Summer Rains and Life is an Emoji, where she blends her life philosophy with humour and elegance.

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Anita Nair

IT Professional

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