With her unique style of writing that has won her many fans, Asha is establishing herself as literary brand. Her stories have a quality that make her readers relate to the characters very intimately. She taps into the deepest emotions of the characters and evokes sentiments in the reader, a feature that has made Asha a much loved author of our times. 

As a weekly columnist for Khaleej Times, she wrote hundreds of articles that examined life and living, and her columns have often been regarded as poignant and insightful. It gave her a new identity as a writer who could touch people’s lives with her words. After dabbling with poetry for a while, the author in her recognized the power of stories to touch lives, and it inspired her to start her own blog and a whatsapp broadcast group called ‘Filter Coffee with Asha’ where she posted small stories drawn from life. What sets her writing apart is its emotional quotient. She tends to look into the soul of her characters. Not being judgmental in the least, her stories and characters strike a chord with her readers. Her writing is often described as soulful, poetic, deep and flowing.

She finds short stories to be an excellent medium to connect with her readers, more because when people are busy and are hard-pressed for time, short stories give them literary gratification without having to invest too much time and effort into it. Also, she enjoys writing short stories more than any other genre as it gives her an opportunity to look through the prism of life from various angles and encapsulate its essence in a few pages.